If you own an online business, you know how important it is to have a strong presence in search engines because 68% of online experiences begin with a search engine. After all, this is how potential customers will find you. And, if you’re not ranking high for the right keywords, you could be missing out on a lot of business.
That’s where SEO comes in. SEO, or search engine optimization, is the process of improving your website’s ranking in the search engines. You can accomplish this through several methods, such as optimizing your content and titles for SEO, building backlinks, and improving your website’s speed and usability.
You may believe it’s easy to Google and learn the basics yourself. However, there are many times when it may be more cost-effective and time-saving to hire an SEO agency. Here are a few signs that you may need the help of an SEO agency:
You Rely On Organic Traffic For Your Sales
Like most businesses, you rely on organic traffic from the search engines to bring in leads and sales. And, if your website isn’t ranking high for the right keywords, you’re missing out on a lot of potential business. Suppose you experience a decrease in the amount of traffic you receive. In that case, you’ll have fewer people visiting your website, which means less money for your business.
Since only 0.78% of Google searchers click on results from the 2nd page, it’s essential to ensure your business is found by those who need it on the first page. Using an SEO agency is a great way to ensure your website consistently ranks high for the keywords that matter. In addition, they can help you determine what your SEO strategy should look like and how you can continue to receive a steady flow of business to your website.
You Don’t Have Time To Grow Your Own SEO Strategy
If you’re like most business owners, you’re already stretched thin with all the day-to-day tasks. And, adding one more thing to your plate may not be possible. In addition, trying to learn and grow an SEO strategy on your own can take up a lot of time, which you may not have. Also, new techniques and updates to Google’s algorithm can pop up.
Hiring an SEO agency will help take some of the pressure off you while also ensuring that your website gets the attention it deserves. According to Digital Authority Partners, they’ll be able to help you with all aspects of your SEO strategy, including creating content, optimizing for speed and usability, and building backlinks. Therefore, you can focus on running your business while they focus on helping it grow.
You’re Not Sure What SEO Techniques to Use
If you’re not sure what SEO techniques to use, it’s best to leave it to the experts. SEO is a complex process, and using the wrong technique could hurt your website’s ranking instead of helping it. An SEO agency will have years of experience using the proper techniques to help improve its clients’ ranking.
They’ll also be able to help you determine what keywords you should be targeting and how to create content optimized for SEO. This way, you can focus on getting your business found by those searching for it.
Traffic To Your Website Has Continually Decreased
If you’ve noticed a decrease in traffic to your website, it may be time to hire an SEO agency. This statement is especially true if you’ve tried implementing some SEO techniques on your own but haven’t seen any results.
An SEO agency will be able to look at your website and determine what’s causing the decrease in traffic. They’ll also be able to put together an SEO strategy that will help improve your website’s ranking and bring traffic back to your site. Sometimes it can be the most straightforward minor issue that causes your website to lose its regular amount of traffic, so it’s essential to have an SEO agency take a look at your website.
A Web Design Redesign Wasn’t Enough To Fix The Issue
A big issue that can stunt your growth in SEO is poor website design. Slow loading pages, response times, and a bad user experience can decrease traffic and ranking. However, suppose you’ve already had a website redesign but haven’t seen an uptick in the amount of traffic coming your way. In that case, it’s time to hire an SEO agency.
Many on-page optimization techniques can help improve your website’s ranking, but they need correct implementation. And, if you’re not sure how to do this on your own, it may be best to hire someone who does to utilize your beautiful website fully.
You Don’t Know How You’re Doing Against Your Competition
Have you ever wondered how you rank against your competition? If you haven’t, you should be. Knowing where you stand can help you determine the required changes to improve your ranking.
An SEO agency will be able to take a look at your website and your competition’s websites and help determine what areas need improvement. They’ll also be able to give you an idea of what it will take for you to rank above them. As a result, this is a valuable tool, especially if you’re starting and don’t have the same resources as your competition.
You’re Do Not See ROI From Your Current SEO Efforts
If you’re not seeing a return on investment from your current SEO efforts, it’s time to hire an agency. Even if you’re doing all the right things for SEO, there could be other factors that are holding you back from ranking higher in the search engines.
An experienced SEO agency will be able to help you determine what’s causing this and how to fix it. They’ll also be able to put together a plan that will help you see a return on investment from your SEO efforts. All it takes is a few minor changes to see a big difference in your ranking.
Final Thoughts: Is An SEO Agency Worth It?
The answer to this question is yes. An SEO agency is worth it. If you do not see the results you want from your current SEO efforts, or if you’re not sure where to start, then hiring an agency can be a great solution.
