SEO stands for Search Engine Optimization that is mainly used for ranking a website in the organic search results. On the other hand, SEM stands for Search Engine Marketing which mainly uses the method of PPC advertising that is helpful in getting search engine traffic.
The major difference between SEM and SEO is that SEM focuses on getting visibility and traffic from both paid and organic searches. While SEO does not involve paid methods to get ranking and only focuses on optimizing the website so that it could get traffic.
Following are some major differences between SEO and SEM:
Cost
You need to pay every time a user clicks on the result of SEM. But you do not have to pay anything whenever a user clicks on the result of SEO. The reason behind this happening is that the placements of SEM are paid but not that of SEO.
So, it shows that SEM is costly as compared to SEO. You must have a clear budget if you want SEM ads to be shown continually. Your budget also matters if you are interested in using this paid form of PPC lead generation. When it comes to SEO, you do not have to spend a single penny.
Search Results
You should learn about the difference between SEO and SEM so that you can select the best one among them. You should know that the search placements of both SEO and SEM are different. Ad designation is involved in the search placements of SEM but not in SEO.
Ads are involved in SEM which is included in the tactics involving payment. So, an icon that appears next to the placements of SEM is referred to as an ad. On the other hand, the search outcomes displayed as a result of an organic SEO do not get marked that way.
Visibility
SEM has provided you the benefits of selecting your target audience as its results are helpful in determining and selecting your target audience. But this facility is not provided by SEO results. No doubt, both of these strategies are helpful in selecting the audience but only SEM allows you to specify your target audience.
SEM allows you to select what is liked by your audience and what are their needs. So, you can meet the expectations and needs of your target audience with the help of SEM. On the other hand, SEO does not allow you to select your audience specifically.
Results
The results provided by SEM are faster than that of SEO. No doubt, it takes time to get efficient results through the use of SEO strategy. SEM provides you the opportunity to put the outcomes in front of your audiences just with the help of a few clicks.
When you start an SEO campaign, you can see immediate results as the ad starts showing in SERPs. For increasing visibility, you can turn the ads on. On the other hand, SEO takes some time such as some months to get rank on the search engines such as Google.
Provide Value Over Time
SEO is beneficial in terms of providing value over time because the value is added by SEO as time passes. This facility is not provided by SEM because it is only active till the time you pay for it. The SEM strategy becomes over when you turn the ads off. But an SEO strategy grows with the passage of time and leaves long-lasting results.
Good For Testing
You should know that SEM is better than SEO if it is concerned about testing. You can turn the ads off or on whenever you need. You can revise the target audience, ad copy, and other related factors for testing purposes. This flexibility is not provided by SEO because it consumes a lot of time to make changes in it.
Conclusion
This guide has provided you with information about the differences between SEM and SEO. You can use one of these strategies according to your needs and requirements.
