9 Important Web Design Tips for an eCommerce Website today

Technical SEO for Ecommerce Websites
Technical SEO for Ecommerce Websites

Do you want your website to become a powerful sales machine? Do you want to create top leads and quickly convert their customers?

E-Commerce sites nowadays are increasing rapidly. In the completion era, to go forward to your business, you need most Essential Web Design Tips to grow your ecommerce site.

It helps more growing up your business. Customer service and marketing efforts are essential for an eCommerce website conversion rate. 

Besides, website design creates accurate visual effects. Creating a top-notch web design can bring long-term dividends to your business.

What is web design?

Web design includes different skills and various disciplines in production. Its maintenance of websites. There are many types of web design. For example Interface design, User experience design, web graphic design, and search engine optimization, etc.

Web designers need to be aware of usability and if their role is involved in creating markup, they also expect to be up to date with web accessibility guidelines.

So how do you create a user friendly website? Let’s take a look at a list of specific e-commerce website features that can lead to higher conversion rates for your business site.

1) Clear and easy to navigate

Keeping up on a clear and simple can be a break for your online store. If your customers get lost or aren’t able to easily navigate around your store, they’re probably going to abandon it. 

Including general cards and a search function in your store will take them directly to your products. That will help them find what they are looking for when they include product section breaks. 

Adding features to your products that can be filtered by your customers can give them the option to narrow down their preferences and make it less irresistible.

2) Product introduction

Visual information with product descriptions provides a dual identity form for your products. Also, attractive photos and positive testimonials are essential in this process:

High Resolution and Eye-catching pictures

Your product image should not be borrowed from the stock website. These are easy to identify and are frequently returned to potential customers. You must upload a truly high-quality image of your product. 


Keeping customer testimonials, especially video reviews, will increase credibility with your potential buyers. , Videos are considered guidelines and are more effective in reducing customer anxiety.

3) Product search according to the sections

This is important if you don’t want to confuse your customers with quick and easy navigation through multiple products in an online store. Adding a search engine and a nicely compiled product catalog allows users to compare products simultaneously. Overall, it speeds up their search on your website.


If you have many products in the same range, it is often difficult to determine how different each is. 

It makes sense to add some comparisons since users can fight by thinking of your product’s specific features. 

The comparisons should be easy to use.  Otherwise, any visitor may get annoyed and leave the website without making any purchase.

Product categories and catalogs

The main problem with shopping on the internet is that potential customers do not see the real product. 

They can’t take matters into their own hands. You can quickly improve by creating section pages. Categories help organize your content in a more user-friendly way. 

Thus, sections serve as indexes of all pages based on specific topics. 

Customer-friendly shipping costs

Shipping is one of the defining reasons why a customer decides to buy from your online store or elsewhere.

The study found that 44% of customers leave their shopping carts due to higher shipping costs.  In the same vein, 22% of customers leave their shopping carts because sellers did not mention shipping costs.

Your shipping strategy for your online store should be a solution that minimizes your margins as much as possible but remains attractive to your customers.

4) Design with speed in mind

When designing your eCommerce website, consider how it affects the average load times faced by buyers.  For eCommercewebsites, time means money. 

The more time it takes a buyer to load your eCommerce website, the less likely they are to buy.  

To avoid long-term burdens on your sales costs, consider the following tips when designing your eCommerce website:

  • Enable Browser Caching so that customers do not have to load your eCommerce website files every time they visit.
  • Reduce product images and other images before uploading check them to your eCommerce website.
  • Limit the number of plugins, extensions, or applications.
  • YouTube Host videos embed them on your eCommerce website.
  • Monitor and remove broken links.

5) Ensure Mobile Compatibility

Not all shoppers use desktop computers to navigate eCommerce websites.  Many shoppers now buy products online using only mobile devices. 

If your eCommerce website is not compatible with mobile devices, you will struggle to capture and convert these customers into customers. 

The good news is that most eCommerce platforms, such as Shopify, BigCommerce, and even WordPress, feature mobile-friendly templates or themes. 

6) Eliminate the Clutter

A cluttered design can cripple the performance of your eCommerce website.  If it contains lots of links, images, text containers, or other visual elements with little or no cohesion, you can expect poor sales revenue. 

A cluttered design is distracting for shoppers. Use a clean and cohesive design.

7) Easily accept credit card payments

The easiest and fastest way to be able to accept credit card payments online is through PayPal. With over 155 million active accounts, PayPal has become a trusted brand and industry leader in payment gateways.

To give you an idea of ​​just how reliable they have become, PayPal is more than 30% of all transactions made annually in the United States and more than 45% of eBay’s total revenue!

PayPal has made it easy to provide and kick off your online store. It is not only an affordable option that can integrate with any website, it is a highly reputable company that your customers will trust when handing over their credit card details.

For a small fee, PayPal takes care of everything from payment processing and providing a secure environment for your customers. So no wonder when it comes to PayPal charges, you know what you’re getting inside yourself.

8) Enable customer reviews

Don’t underestimate the value of displaying customer reviews in the design of your eCommerce website.  Statistics show that three out of four buyers rely on customer reviews for recommendations from their family members.  If a buyer sees lots of reviews from satisfied customers, he or she will think positively about your products.

Therefore, enabling customer reviews on product pages can continue to drive sales for your eCommerce website.  Remember to provide only the best customer service to encourage a higher proportion of negative customer reviews.

9) Test different designs

Even if the current design of your eCommerce website performs well, you should still try different designs.  Small changes to your site’s contemporary design can significantly impact conversion rates and overall sales revenue. 

Moving the menu on the main to the top of your eCommerce site from the left, for example, may sell more also.  Here are some changes that can improve the performance of your eCommerce website. 


You can spend thousands of dollars on promoting your eCommerce website. But if it is not designed correctly, you will fail to build a profitable online business. 

When buyers encounter a poorly designed eCommerce website, they may be reluctant to provide their payment.

So use I think you get some help on this ecommerce website tips guide.

Using the right design, however, buyers will feel the more comfortable and confident products on your eCommerce website.