When it comes to user experience (UX) as a digital marketing strategy, it’s still often overlooked. In fact, only about 55% of businesses test the user experience on their websites, showing that many sites don’t get the attention they may need.
UX is not just related to the user interaction with the digital interface of your website, but it’s also the overall representation of the customers’ experience with your business. It combines various principles like information architecture, visual design, usability, interaction design, and content strategy.
With over 74% of people willing to return to a website if the UX is optimized for mobile devices, it shows how crucial user experience is for digital marketing success.
This article will provide six other reasons why user experience is necessary for your future digital marketing strategies. Hopefully, upon reading this article, you will prioritize UX in your future online marketing efforts.
Let’s get started.
1. UX Improves SEO
Having a good user experience can significantly improve your SEO, increasing your site’s visibility on search engines. This is because good UX encourages users to explore your website, in turn lowering the bounce rate.
The lower the bounce rate, the higher the indication to search engines that your website is filled with valuable and relevant content.
2. UX Affects Customer Satisfaction
Simply improving the user experience can increase customer satisfaction. That’s why you must craft a positive user experience because it boosts traffic and increases the chances of repeat purchases.
To do this, you need to understand the customer journey and identify the pain points resulting in them leaving your website. The ultimate aim is to create a simple and informative customer journey with no roadblocks, so customers are more likely to be satisfied with your service.
One of such roadblocks is downtime. If the customer tries to access your website and it’s not online, they will automatically have a bad user experience. One way to avoid this is to go with a hosting provider that offers a 99% uptime guarantee, like Hostinger.
3. UX Improves Mobile Experience
With the rise of smartphone usage, the way people view, buy and connect online has dramatically changed. Since 2011, mobile devices have seen a 504% growth in media consumption, and desktops are becoming less used by people.
Because mobile devices are so ingrained in our daily lives, 67% of mobile users are more likely to buy a product from a mobile-friendly website. And 52% of them will leave a website if it isn’t optimized or has a bad mobile experience.
Businesses now must constantly improve the user experience. Hence, people are more likely to visit their website and engage with it, whether purchasing a product or simply browsing through the content.
4. UX is Important for Content
Content is essential for both digital marketing and UX. User experience helps decide which content is best fitted to explain a product or service, and digital marketing is where you can test out the content and check the conversion rate.
Content is crucial, with 78% of users wanting to know about a company through articles rather than ads. Adding to that, 70% of users believe that businesses that create and share valuable content are more interested in crafting a solid customer relationship.
Well-made content that is optimized for search engines is a vital ingredient to a good user experience. Not only will it help rank your site better on search engine result pages, but SEO-friendly content will give customers the definite answer to their questions.
5. UX Builds Conversions
A good marketing strategy provides potential customers with sufficient information about a product or service. Then, if the user finds this information helpful, they will want to find out more about it.
A great user experience guides the user in the right direction without any issues. This will increase the chances of conversions.
To help improve user experience, you need to make sure that your customers can enter your page quickly, ideally within three seconds. Placing clear call-to-actions strategically, like at the end of an article or product description, can increase the conversion rates too.
6. UX Increases Loyalty
The user experience of your website has a significant impact on driving motivation, perception, and the behavior of your visitors. A great UX will significantly improve brand perception and customer satisfaction. It can also generate brand advocacy and loyalty.
Over 90% of users who had a good experience on your website are more likely to purchase from you again.
One of the biggest business goals is to form brand advocates who willingly endorse the companies through their daily life and social media accounts. These brand advocates that resulted from a positive UX will help increase your brand’s lifetime customer value.
Conclusion
Now you know the reasons why user experience is a massive part of a successful digital marketing strategy. Not only does it help improve SEO, but when done correctly, it can also foster excellent customer satisfaction and loyalty.
Remember that content is synonymous with user experience. Great content helps answer the customer’s queries quickly and efficiently.
Keep these points in mind and go optimize your website’s user experience.
Good luck!
