When we need a certain piece of information from the Internet, what’s the first thing we do? We type in a set of keywords to get the results we’re looking for. The world’s most popular search engine, Google, receives over 3.5 billion searches per day. Imagine the bulk of keywords that search engines process just to provide users with their needed data.
You can use this to your business’s advantage by digging in deeper to what your target market usually searches online. A successful digital marketing strategy starts with the proper selection of internet marketing keywords to use. Determining the right keywords to insert in your web content can help you drive traffic, leads, and conversions. Read on as we discuss the importance of keyword research for your business.
The Role of Keywords in Digital Marketing and SEO
Keywords, also known as ‘search queries’, are a bunch of words and phrases people enter in search engines to find the content they are looking for. It can be a single word or a range of complex phrases. Whether it’s the latest news, some helpful information for a research paper, or a particular product recommendation, typing in specific keywords will eventually lead you to your needed answers.
In the world of digital marketing, keywords act like connectors. When entrepreneurs have the idea of which keywords their target market use, they can easily succeed in their search engine optimization (SEO) campaigns. In fact, the right keyword usage is considered the heart of a rewarding marketing strategy.
There are two major factors as to why keywords remain important in a guaranteed SEO service:
Keywords Are Clues
Keywords give you a peek of what your customers truly feel. When conducting keyword research, it not only informs you of what keywords are useful for your website content. This can also be leveraged in several ways, including getting clues as to what the true intent of each keyword is.
For instance, an individual may be searching for the keyword ‘safe baby cribs’. Needless to say, it pertains to a person whose main concern is safety for his/her baby. But if you’ll look deeper into it, the particular keyword search can also refer to first-time parents wanting to know what makes a crib safe or unsafe. Perhaps, this can also be for those who are shopping for cribs but prioritizing the safety feature.
Keywords As Personas
Keywords can help you establish a buyer persona which in turn serves as a guide to help you understand and connect with your target market. Creating a specific persona ensures business owners that they are attracting the right group of people. This is better than putting in keywords with no focus or those that will appeal to everyone. Targeting a primary keyword in each page of your website will lead you to the right direction and context on how you can attract the right people from related searches.
What Is Keyword Research?
Keyword research is a fundamental part of SEO that pins down the popular words or phrases people use when they search online. Knowing which internet marketing keywords that your target audience uses helps you create content that revolves around such keywords. Keyword research also informs you of the demand level for a certain keyword and if it is worth investing in to compete for organic search results. Furthermore, it’s not only focused on learning how many times a keyword was searched online. It also gives you an idea of how people use it in different ways to search for a certain topic.
Through keyword research, you can have ideas of what to post on your next blog and know the needs of your target market. Also, it helps you stay on track of what’s the latest language people are using. But most importantly, intensive keyword research can ultimately drive traffic to your website which can also convert online visitors into paying customers.
Tips on Choosing the Right Keywords for Your Internet Marketing Campaign
As mentioned, using the right keywords is your gateway to a successful digital marketing strategy. Because of this, you must dwell on the right keyword research process. Take a look at some suggestions on how you can have the right keywords on your web content:
Set Your Goals
Yes, you want people to know your brand. Yes, you want to generate revenue. But your goals should be more specific.
How immediate do you want to achieve the results?
The process of achieving SEO services with results may take a long time that sometimes it takes months. If your goal is to achieve results faster, you may want to choose keywords that have lower competition and higher in volume.
Who is your target audience?
Do you plan to target a specific set of audience or open to all types of individuals?
What type of traffic are you aiming for?
Is your goal focused on people buying your product or just aiming for brand awareness for now?
Head and Long-Tail Keywords
Head keywords or ‘head terms’ in SEO are short phrases, sometimes it only consists of one word. These keywords are usually broad and highly competitive. Meanwhile, long-tail keywords are more specific. And with the inclusion of the word ‘long’ in the name, it automatically implies that these keywords are longer, usually three to four keyword phrases. Plus, they have lower traffic and competition.
When it comes to long-term, traffic-centric strategies, head keywords are the solution. But if you’re aiming for short-term, fast results-centric strategies, go for long-tail keywords. Achieving the best results requires a combination of these keywords.
Preliminary Research
Follow our suggested steps when creating preliminary keyword research with the application of your goals and vision:
Conceptualize Root Ideas
Think about what terms people may use when they search for things related to your business. Create categories of these keywords if you can. Also, list down both head and long-tail keywords your target market may use to find your business.
Implement Topic and Keyword Generators
There are a lot of online tools available that can help you find the most appropriate keywords according to your topic ideas. These tools can provide you with a lot of keyword suggestions so take advantage of them. Furthermore, they take away the guessing game out of your planning.
Produce a Master List
Having a master list helps you have a bigger overview of your selected keywords. This allows you to compare these keywords and sort them in different fields.
Categorize Your List
Once you’re done with the master list, you can now identify which of them are not really needed. You can classify the keywords into the following:
Search Volume
Search volume measures the number of people searching for a certain query or phrase online. This shows how popular a specific keyword is. Knowing the level of the keyword’s volume lets you know how much traffic your website will receive shall you proceed on using it. However, note that there is a chance that search volume may fluctuate at some point.
Competition
Keyword competition is a metric showing the level of difficulty a particular keyword will be to rank. The difficulty of a keyword is measured in various ways, such as content quality, domain authority, and page authority. Keywords with the highest volume are most likely the ones with the highest amount of competition. The higher the competition, the more difficult it is for that specific keyword to rank.
Relevance
When it comes to keyword relevancy, you shouldn’t just be focused on keywords that apply to your business. You should also consider the importance of these keywords to your overall content. It’s a vital decision to choose which keywords to use as these will help search engines determine what your page is all about. During the planning stage, you need to be able to determine if this set of keywords will drive the type of traffic you seek for your website.
Current Rankings
Keyword ranking checks for your website’s standing in search engines when it comes to a specific set of keywords. You can find several tools online that can help you determine how your website is positioned in search engines for a certain keyword. Knowing which keywords you rank will be truly helpful in your digital marketing strategy.
Pick the Best Keywords
After going through an extensive selection process, you should be able to identify which of the keywords are your best candidates. Your keyword selection may not be perfect but these can give you a good head start on improving your web traffic. Results are not achieved overnight so you have to check from time to time. Moreover, feel free to make any changes when needed.
Why You Should Work with a Digital Marketing Agency
A digital agency provides different marketing services under one roof. Ardor SEO, for instance, can work on helping your business achieve guaranteed SEO marketing results. Working with a reliable digital marketing agency is a good investment because of the following reasons:
Expertise
SEO is already in-depth, let alone digital marketing. You’ll need someone who can explain to you the terms on a level you can understand. The best digital agencies have specialists who can handle digital marketing strategies efficiently.
Cost-Effective
Yes, you may need to spend a certain amount of money to work with digital agencies. But having easy access to a team of professionals to guide you with your digital marketing tactics will always be worth the investment. Don’t worry too much because these agencies can work on your budget and still meet your requirements.
More Time
With the help of digital agency experts, you get to spend more time on other important areas of your business. Also, compared to strategizing on your own, these professionals can handle the job quicker. This is because they are already experienced in the field. So, you can get your desired results faster than you would do by yourself.
In Conclusion
Without the proper internet marketing keywords, it can be difficult for your website to rank or even attract potential customers. That is how essential the role of a keyword is as a part of a digital marketing strategy. It pays to do thorough keyword research for your business to achieve its goals in the long run.
SEO is a complex topic. Good thing trusted online sources, like Pulchra, are here to help you understand SEO further. Aside from digital marketing topics, we also offer articles about health, business, and more. Learn more about eCommerce SEO from our website today!
