Jamie Horowitz’s innovative approach to sports storytelling has transformed Omaha Productions into a media powerhouse, with their documentary content setting new standards in the industry. Since partnering with Peyton Manning in 2020, Horowitz has spearheaded a series of groundbreaking productions that blend intimate athlete access with compelling narratives.
The company’s Netflix docuseries Quarterback exemplifies this approach, becoming the platform’s most-watched show and accumulating millions of viewing hours. The fly-on-the-wall series, which followed NFL quarterbacks Patrick Mahomes, Kirk Cousins, and Marcus Mariota, redefined sports documentary television and inspired a new generation of NFL fans.
Building on this success, Omaha Productions is set to release Receiver in the summer of 2024. The series will provide unprecedented access to NFL stars Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel, and Amon-Ra St. Brown, offering viewers an intimate look at the lives of elite pass-catchers both on and off the field. Executive produced by Horowitz and Manning, alongside NFL Films and 2 PM Productions, the series aims to capture the other half of football’s passing game story.
Horowitz’s influence extends beyond professional football, as the acclaimed ESPN+ series Full Court Press demonstrated. The documentary followed women’s basketball stars through one of the most critical seasons in the sport’s history. Film critic Richard Roeper praised it as the best sports documentary since ESPN’s The Last Dance, highlighting its emotional storytelling and authentic portrayal of athletes.
The success of Full Court Press has led to a quick green light for a second season, with cameras set to follow new stars, including UConn’s Paige Bueckers. The series exemplifies Horowitz’s talent for identifying compelling stories and his commitment to expanding coverage of women’s sports.
Under Horowitz’s leadership, Omaha Productions has secured significant partnerships across the media landscape. A landmark nine-year deal with ESPN ensures the company’s position as a significant important sports content through the next decade. The company has also partnered with streaming giants Netflix and Hulu, demonstrating its ability to deliver content across multiple platforms.
Horowitz’s vision for sports storytelling extends to scripted content, with the upcoming Hulu series Chad Powers marking a significant expansion of Omaha’s portfolio. The show, starring Glen Powell and co-created with writer Michael Waldron, transforms a viral segment from Eli’s Places into a complete comedy series about redemption in college football.
The company’s rapid growth stems from Horowitz’s deep understanding of audience preferences and ability to identify emerging trends in sports media. With 8-12 projects currently in development, according to head of production Therese Andrews, Omaha Productions continues to expand its influence across various sports and formats.
A recent collaboration with LeBron James’ SpringHill Farms demonstrates Horowitz’s commitment to diverse storytelling, with plans for an NBA docuseries featuring James and other leading players. This partnership further illustrates Omaha’s ability to attract top talent and create compelling content across different sports.
The success of these ventures reflects Horowitz’s expertise in creating personality-driven content that resonates with viewers. His previous experience developing hit shows like First Take and Undisputed has informed Omaha’s approach to sports storytelling, combining authentic athlete perspectives with engaging narratives.
As Omaha Productions continues to evolve, Horowitz’s influence on sports media grows stronger. Through innovative programming, strategic partnerships, and a commitment to authentic storytelling, he has helped establish the company as a leading force in sports entertainment. With a robust pipeline of upcoming projects and strong industry relationships, Horowitz and Omaha Productions are well-positioned to continue reshaping how sports stories are told and consumed.
