Till some past years, having a single-page website is not what any business owner would opt for. Primarily because they were completely informative, and people used to consider it tedious. Now with the advancement of machines and their software, a single-page design trend is the complete inverse of what it was on the page.
It has wiped out all clutter in the design, which completely focuses on the content, giving a precise idea to the viewer of what they are seeing. So below, we are mentioning some great practices that you can follow for Single-Page UX Design.
1. Implement an effective Call to Action
Experts of online marketing, digital marketer, or SEO experts have suggested that a call to action is the most influential factor for the conversion of a website. Call to action is more prominently found on a website that drives the audience towards a particular purpose, even be it for ordering, or email signup, or mobile app download.
The chances for the conversion are dependent on how well refined is your call to action. It is beneficial for single-page websites as they can provide more narrowed and streamlined ideas to its user to get better conversions.
Even good storytelling will carry the reader to the culmination point, which propels them to take action, thus bringing a better call to action. You can also conduct several tests to check the CTA by making changes in the colors, placements, or other things.
2. Splitting the Content
As you have only one page to narrate out your story, so it is therefore not to devastate the interest of the users with too much information. So, make sure that your media content is laid clear and to the point from top to the end. You can also add multiple layers to explain out your message more.
Now, what holds the utmost importance is the sequential flow of content; thus, you must state down your content in what->why->how->where->when. You can also add points to your story by using both correct visual and textual contents. You can also add a bit of storytelling to help the users relate themselves to the core message.
Implementing an emotional and humanly side to content will do the work of keeping your consumers glued. Take help from a UX agency to know more.
3. Make things more engaging
If we start talking about traditional multiple-page websites, here you can add several themes and templates. But you can also do all of these on single-page websites as well, but it gives you more place to be creative. With the recent up-gradation of CSS3, HTML5, and JavaScript, you can make your boring website more engaging and simpler.
You get the opportunity to add little transitions and animations, which will make things more beautiful. However, be aware of not making the page too junky as it will consume more time to load.
4. Use Navigation for Quick Access
If you have a single-page website with a lot of content, then it is possible that your users need a proper navigation system. This must be done to keep the users on track and safe. Even adding a sticky navigation bar over the top of the page helps people to move through, no matter how deep they went. Sticky navigation not only provides great support for usability but also makes things more visually intuitive.
If your single page is too long, you can also add a “back to top” button or a vertical scroll bar so that users can easily jump back to the top of the website.
5. The Lighter, the better
Last but undoubtedly not least, you have to keep the website light so that it loads up easily. Adding junky transition elements increase load time, which increases the loading time, thereby frustrating the users.
Therefore, if you don’t want your SEO to get affected, keep your website in a way that makes it faster to load.
Conclusion
According to some recent statistics, it is also found that there is a 37.5% increase in signups from single pages to multiple pages. So, gear yourself up to make these above changes to get your prospected consumers to turn into regular customers. However, it is not mandatory to follow everything; you can test things yourself to know what works best for you.
