With millions of apps in the app store, you certainly have your work cut out for you if you want to make your app known. The question is, is there an app marketing strategy you can use that will help give you visibility?
If you need help with your app marketing strategy, this post will help. Below are five tips that will make marketing mobile apps a breeze.
1. Add Social Sharing
Do you have an app that many people can use? If so, you need to make it as simple as possible for people to tell their friends about your app. That’s where social sharing comes into play.
You can use social media marketing to reach people who hang out on social media easily. Make features that allow your users to promote their progress on their social media accounts. Doing this is a great way to get exposure for free.
2. Use App Store Optimization
If you’ve run a website before, you should know all about SEO. You make changes to your website to help Google understand more about your website and rank it higher in the search engine. App stores work much the same way.
There are certain things you can do to optimize your app listing in marketplaces to help it rank higher. Learn about what each app store expects and take action to improve your rankings.
3. Invest in Mobile Ad Networks
If you want to grow your app user base fast, you can’t always count on free methods to promote your app. You’ll need to pay for users if you want to grow.
Luckily, there are many mobile advertising networks specifically designed for mobile app promotions. Look into the mobile advertising platforms to see which ones have audiences that match what you’re looking for. Once you find a great option, invest in great banner, text, and video ads to drive people to your app.
4. Create a Website
The chances are good that you have something to say about your app’s industry. Whether it’s healthcare, gaming, real estate, or another market, there are plenty of topic ideas. That’s why starting a website is great for an app business.
Your goal with your website is to get SEO traffic. Create content that people are looking for and rank it on Google. From there, you’ll get free traffic that has the potential to download your app.
5. Create Something Newsworthy
Is your app more than a simple feature or game? If so, you might have something of real value to add to the world. It pays to look for news organizations to cover what your app does.
Websites like www.nerdish.io and others are always looking for great stories. If you can give that to them, they’ll write about your app business and send their users your way.
Get Started With Marketing Mobile Apps Today
The app market is a competitive place, so you need to do everything possible to get visibility for your app. The tips above are only the start when marketing mobile apps. There are more ways to get your app out there, so keep searching for the best marketing options available to you.
Do you want to learn more tips that will help you run your app business? Head back to the blog to read through the latest business posts.
