Social media is here to stay and is quickly becoming the best way to market a company and its products. Many companies use digital marketing consultants to create fresh, relatable, and high-quality content to attract people in their target audience.
To learn how to make these incredible eye-catching graphics, you will want to work with a credible company with top-tier digital marketing certifications. If you want to learn more about these certifications or where you can go to hire top talent, continue reading below.
Google Analytics IQ Certification
As an aspiring digital marketing consultant, you will want to learn all the facets that revolve around Google in one way or another. You don’t have to be a marketing analytics genius to find success in digital marketing.
Still, you will want to know how to measure campaign metrics and how to monitor KPIs. You can go through the Google Analytics IQ Certification process to learn about this. There is no charge for this certification.
Digital Garage
Digital Garage is another certification offered by Google that provides you with free tutorials on almost all digital marketing concepts. Topics in this program include data analytics and display advertising.
HubSpot Content Marketing Certification
You’ve probably heard this already, but in the world of digital marketing, you will hear it a lot; content is king. More specifically, relevant, high-quality content is king. Hubspot is an excellent resource for free digital marketing certifications that will keep you up to date on the best practices for digital marketing.
YouTube Certification
About 70% of marketers use visual media in their social media marketing, and it looks like that trend is here to stay. YouTube is one of the second largest search engines behind Google, so getting a certification from YouTube will provide you with credibility.
The YouTube certification program is committed to educating creators on the latest best practices for effective and engaging video content. These certifications are only available to qualified YouTube and Google partners. Once you meet those requirements, you can complete the program.
Alternatives to Digital Marketing Certifications
If you don’t want to get your digital marketing certification, you can hire a digital marketer instead. Several different websites boast they have the best digital marketers available, but that isn’t always true. You can check out this page to see where to find the best talent for your company’s projects.
Hire the Right Talent
Digital marketing certifications that are credible aren’t too hard to find. Receiving a certificate under major search engines such as YouTube and Google will provide you with the most up-to-date digital marketing practices.
If you don’t have the time to commit to creating relevant and high-quality content, you can always hire a reputable digital content marketer. If you found this article helpful and want to learn more about the best digital marketing certifications, check out our Business section today!
