Ranking on Google search is certainly the most crucial thing for your website. If the audience is not able to access your content, what is the use of you putting so much effort?
SERP Checker by WMS can help you overcome such hiccups by providing an array of SEO tools!
Additionally, an effective content marketing strategy is the core of ranking on the search engine results page. As Google keeps evolving its search engine algorithm, your content should also be aligned to rank higher in the results.
Let’s see some top 5 things you need to take care of to improve Google rankings.
Get the basics of On-Page SEO right
On-page SEO is the easiest way you can boost your website’s performance. Check the current scenario of your website to see if it is search engine friendly. If your site is not following the norms that will make it easy to crawl, then no amount of quality content can save you.
Let us see some quick on-page SEO hacks you shouldn’t forget!
- Make sure you have some catchy and SEO friendly title tag. This is the most important and first look of your webpage so make sure you are making a lasting impression. Your title tag should include the focus keyword naturally and also is an appropriate representation of what the webpage offers.
- When you add image tags to all the images on your website, the search engine can crawl it better. Traditionally, a search engine cannot crawl the images, so these image tags are helpful. This also helps your website rank in image search.
- Having a crisp and summarized meta description can improve the click-through rate of your website. That being said, make sure all your webpages have appropriate Meta descriptions, which are keyword rich!
Bring out fresh content.
Your content marketing strategy should be aligned with current trends in the industry, which also includes high ranking keywords. This means that you need to work hard to come up with content that the audience is searching for.
Fresh content does not just refer to the new articles, but it also includes changes made to previous articles and pages, new links to existing pages, and increased traffic. You can easily bring about all these changes by making constructive changes in all pages of your website.
If you want an easy way to remain relevant and maintain your links, then just keep updating the pages with up-to-date content. This will keep your page legible and current!
Keyword research
Keyword research is your best friend when it comes to search engine optimization and SERP rankings. You can use the SERP Checker by WMS to check the current status of the keywords and their trend over time.
A simple trick when selecting keywords is to choose different and less competitive versions of the same keywords. This will make it easy to be the authority on that subject and will still be aligned to the same keywords.
When you’re choosing keywords content, don’t think mainstream words. Think out of the box and come up with some great focus keywords to attract web traffic.
Create a balance between user experience and content
If your website isn’t user friendly, then you’re in deep trouble. The most popular aspect that affects the SERP rankings of a website is the poor user experience. The online audience can’t even read the content if it’s not loading? Your page should be easy to crawl by search engines and readable by online traffic.
If you want to make sure your online audience has a great experience, then check the UI before polishing your content. Some things you can look out for are the loading speed of the website, image quality, content placement, navigation controls, and headings.
Some easy fixes are to structure your content, add back-links, and to include easy to load high-quality images. Fix all of the above problems, and you have significantly improved the user experience, which will lead to better conversions.
Repurpose old content in new ways
Don’t have time to come up with new content? Just recycle old content in fresh new ways and watch how the web traffic transforms! Instead of relying on blog posts and webpages, think above and beyond.
Put out your old content in new formats like small videos, tutorials, or informative podcasts, etc. This will open up new avenues for the same content to attract web traffic. This way, you can also go in-depth about the same topics without it sounding repetitive.
You should consider widening social media content by staying active. Having active social media accounts makes your website much stronger and attracts a whole new audience. Social media is also the best place you can have audience engagement!
There are some easy surface-level ways you can improve your Google rankings. Using a reliable SERP Checker by WMS can help you go in-depth and make constructive changes to your website that will help your website rank better! Combine the use of SERP Checker by WMS with an effective content marketing strategy to boost the authority of your website!
