Congratulations you’ve built your website on WordPress. It must be a strenuous task if you’re new in this space. You must now be wondering that the primary job is done now you only have to wait for the visitors to land on your site.
But hold on, since you’re a WordPress beginner you might not be aware that SEO, i.e. Search Engine Optimization is the central part of WordPress.
This is the survival juice which you need to drink to stay ahead in this cut-throat competitive digital market. In the digital market space, It’s a pretty significant term that one should never overlook if they wish to reach the pinnacles.
To rank high on Google searches to get the potential audience, you need to play your game by following the Golden SEO rules of Google.
There are plenty of optimal tactics to boost SEO. To rank higher on Google search engine, you need to make use of such SEO techniques and strategies that are beneficial, not scrappy.
Refining your content and applying the right SEO will facilitate you in getting organic traffic.
Building low-quality links and stuffing your content with blatant keywords isn’t part of SEO anymore.
It would help if you comprehended those effective ways to boost the SEO of your WordPress site.
In this article, we’ll walk you through some of the significant modern SEO tactics which are crucial to boosting SEO on your WordPress site.
6 SEO Strategies you must use to boost SEO on your WordPress site
1. Picking A Suitable Hosting Provider
The first and foremost significant thing is your website loading time. Sites that take more than 1.5 seconds to load usually lose organic traffic. If your website is taking too long (more than 1.5 seconds) to load, then you should contact your web hosting service provider.
However, if they fail to improve your site loading speed because they don’t have sufficient resources, then it means their server is slow.
While choosing a new hosting service provider, make sure you don’t repeat the same mistakes you did in the beginning. It also affects your relationship with your audience.
Choose a reliable hosting provider who is popularly known for its excellent performance. A smart way to go about it is to choose a suitable hosting plan that meets the criteria.
A fully-managed hosting plan provides little downtime and impressive speed.
2. Fully-Optimized WordPress Themes
Your WordPress theme plays a significant role in boosting your SEO. A theme determines your site’s visual appearance and its layout. An attractive and fully-optimized theme impacts on your site loading speed.
How a theme is developed impacts SEO since clean codes help in boosting SERPs.
Thus, when picking a theme, keep this mind that it must be built with SEO. Such themes are also known as ‘SEO-friendly’ themes.
You should also seek for a theme that provides features that are specifically designed to fulfil seo requirements on your site.
The good news is there are plenty of SEO-friendly themes available in the WordPress themes directory that fits the feet.
3. Using SEO Boosting Plugins
If you’re a beginner, you might not be aware of plugins. Plugins are simple add-ons which you can install and activate to improve and expand the functionality of your site. You might be astounded to know there is a plugin for anything and everything.
Similarly, there are multiple plugins to improve search engine rankings and rank higher on Google.
The SEO plugins offer optimal features, like creating a site map. Some of the compendious SEO plugins are,
- Yoast SEO
- Google XML Sitemaps
- Broken Link Checker
- Google Analytics by MonsterInsights
- All in One SEO Pack
4. Appropriate Usage Of Keywords
Even if you’re new to WordPress, you still must have encountered the theory of keyword usage. Keywords are short phrases that describe the crux of your content. For instance, if you choose “basic WordPress tips” as a keyword for a blog, it means the blog post shares information essential tips for WordPress beginners.
By using this keyword, you assume the audience will more likely type this short phrase in the search engine when they’re looking for this sort of information.
Choosing an appropriate keyword in each blog post and utilizing it on various places like in the content body, headings or title. This is an effective way to communicate your concepts with the search engine crawlers.
Of Course, you need to be quick-witted about using this optimal SEO tool. Here is a little piece of advice,
Avoid stuffing your content with keywords or adding keywords unnecessarily because it can look spammy and unnatural, which is not suitable for your site’s reputation.
If you don’t know how to incorporate this SEO agency in temecula, don’t worry. There are plenty of unique advanced SEO tools that can help you out to make this trouble-free for you.
These plugins are packed with some advanced features like tracking rankings, keyword searching, robust backlink analysis.
A few trusted SEO solution providers are,
- SEMRush
- Google Search Console
- Rank Math
- Google Keyword Planner
- Ahrefs
5. Incorporating Beneficial Internal & External Links
Search engines like Google never consider websites built-in vacuum. Preferably, they look for websites that are pretty well-connected, both internally and externally. Incorporating plenty of links throughout your site tells crawlers how relevant your content is.
Moreover, people get encouraged to link back to your WordPress site, which indicates that the content on your site is valuable.
Similar to keywords usage strategy, incorporating too many links in your blog posts or adding irrelevant links will adversely affect your search engine rankings.
Always incorporate links where necessary, so they look natural. Link quality-websites that rank higher in SERPs. To achieve the best SEO results, smartly use internal and external links.
6. Optimizing & Compressing Images
Images speak volume. The human mind finds it much easier to comprehend visuals more than words. This concept is integrated into WordPress space because readers find blog posts quite appealing which have images in it.
Audiences find images visually appealing, plus they help in formatting your content. However, it impacts on your search rankings. On the other hand, image quality and size matters because it affects your site loading speed.
Therefore it’s significant to optimize all the media files on your site to improve its performance as much as possible.
Manually optimizing images is pretty strenuous, but there are ample of image compression and optimization plugins available in the plugins directory of WordPress.
Some popular ones are,
- SmushWP
- EWWW Image Optimizer
- ShortPixel Image Optimizer
- Imagify
- WP Retina 2X
Key Takeaways
SEO can be pretty intimidating since it encompasses a handful of tactics and strategies. Fortunately, boosting SEO on WordPress site does not require any SEO expert to rank higher in SERPs.
Using the above tips and tricks will facilitate your improving SEO. Firstly choose a suitable hosting provider, opt for an optimized SEO theme, use keywords and linking strategies cleverly and incorporate seo plugins. Implementing these tactics will help you in improving your site ranking and assist you in getting organic traffic.
We hope this article will be of great help. If you’re new in this domain, we recommend you to follow the guidelines we have discussed in the above to understand the significance of SEO and how to implement its strategies to boost SEO on your WordPress site.
