If your eCommerce SEO company can execute the tips and strategies that we will be talking about today, it is going to help you in generating organic traffic, convert them to leads and create revenue, while engaging with a particular target audience. Continue reading this post to get an in-depth understanding of the steps you should take.
Use Accurate Keywords
To begin using the accurate keywords, observe those that you wish to rank on the product pages, homepage, as well as for the blog posts.
Besides, you must also have a decent knowledge of the buyer’s persona, which you’re attempting to target. It is crucial to see what their concerns, questions or interests are with the products or services offered by you.
Competitor Analysis
In case you wish to retain the advantage over your competition, you have to be completely conscious of the keywords that these competitors are ranking for. You can access these features to have a look at your competitors’ pages and know things like their keywords, page authority or domain authority.
If they rank better than you, then it is not worth the time attempting to strive against them by using identical keywords. Rather, try using original keywords, which you think are tangible in chasing your competitors and even outrank them. The ecommerce SEO company that offers SEO services in India can help you with this.
Optimize Mobile Site
Besides the apparent process of browsing through the products on a computer, several of your potential customers are likely to be using their mobile phones to look at an e-commerce site. Going by the view of SEO experts “Google’s algorithms rank mobile-friendly websites much higher in the SERPs. It’s in your best interest to make sure that your website is optimized appropriately for mobile usage.”
If you are unable to do so, it is going to result in penalizations from Google, while also losing out on extra chances that could have helped you in boosting your SEO. The following are a couple of tips to keep in mind while optimizing your website for mobile usage:
• Page Speed: Mobile users are likely to leave your website if it requires greater than 3 seconds for loading. 74% are going to leave after staying for 5 seconds. To put it simply, if you have a slower page, you will be less likely to have people coming to your website. To enhance the page speed, it is a good idea to leverage browser caching, optimize images, as well as cutting down on redirects.
• Site Design: Be choosy with the design of your mobile site. Google’s algorithm penalizes any act of intrusion, which can affect user-friendly experience on a mobile device.
Improve Your Website
It’s not important to change all that is on your site to ensure better SEO. Simply work on issues that have been existing on the site and require immediate attention. For example, you might want to focus on the loading speed in case this is one of the persistent issues. Top search engines such as Google and Bing rely on page loading speed to help them in the rankings.
As mentioned earlier, users are going to leave a site instantly if it takes a long time to load. If you can not focus on the page speed, it can decrease the dwell time and heighten your bounce rate, while cutting down the number of pages viewed.
Conclusion
An eCommerce SEO company must be an important aspect of any online marketing strategy. However, optimizing an online store for the search engines is not as easy as it sounds. Simply appearing in the Search Engine Results Page isn’t enough — there exist over 130 trillion pages like yours. Since lesser than 1% of searchers move on to page 2 of results, it is critical to be on page 1 of Google’s results page. You should intend for the featured snippet or the so-called “zero position.”
Written by Meghan Hale, a content writer and editing machine. She is working with Deepak Shukla. You’ll find me yelling at my dog to stop barking, whether it be at the neighbours or on a long afternoon walk  Â
