Digital Marketing Course For Graduates


How digital marketing course in Coimbatore benefits fresher’s. the Jobs in Digital Marketing are the most sought after among fresh graduates. These graduates get skilled before they could effectually contribute to a company’s achievement.

You may be a job hunter or a person who wants to shift career. Having a digital marketing course in Coimbatore will be a boon, not only to get selected in interviews but to survive in your ongoing career.

This article will list out how companies use digital marketing for their success. Furthermore, you will also know the different seo digital marketing training you should learn to get a job and perform outstandingly in your career.

What will we deal with in this article? We will know the answers for five questions found below,

How Does Digital Marketing Work for Businesses?

What are the Main Ways in which Digital Marketing Helps a Company?

How Do Businesses Engage in Digital Marketing?

What Aspects of Digital Marketing is Important for a Business?

How can Digital Marketing Skills be Used in Business?

How Does Digital Marketing Work for Businesses?

Digital marketing can work for any type of business in all industries. Be it whatever products or services your company sells, digital marketing can be still used to build buyer personas in order to identify your audience needs. Moreover, you can also create valuable online content.

B2B Digital Marketing

If your company is business-to-business type then your best digital marketing institution will be to attract and convert the highest quality leads for your salespeople. You will do this through the website and other supporting digital channels.

B2C Digital Marketing

On the other hand, if your company is business-to-consumer, depending on the price point of your products, the goal of your digital marketing efforts will be to attract people to your website. And also to make them become your customers without the need of speaking to a salesperson.

What are the Main Ways in which Digital Marketing Helps a Company?

Contrary to offline marketing efforts, digital marketing allows you to see accurate results in real time.

Likewise, with digital marketing, you can measure the ROI of any aspect of your marketing efforts. Let me give you some examples,

Website Traffic

With digital marketing, you can find out the exact number of people who have viewed your website’s homepage by using several digital analytics software.

Importantly, you can see how many pages have been visited, what device people use, and where they come from.

Content Performance and Lead Generation

Imagine you posted a brochure in a mailbox (offline). You would really not know how many people opened the brochure and even more how many read it sincerely.

But if you post the same brochure online, you can measure exactly how many people viewed the page where it’s hosted. Moreover, you can also collect the contact details of those who downloaded it by using forms.

Equally important, you can, not only measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.

Attribution Modeling

An effective digital marketing strategy allows you to trace all of your sales back to a customer’s digital touchpoint with your business. This is called Attribution Modeling.

Here, you will identify trends in the way people research and buy your product. This will eventually help you to make more informed decisions.

How Do Businesses Engage in Digital Marketing?

Businesses generally use digital marketing to drive sales and revenue.

The top three digital marketing channels used by businesses are social media channels/marketing, a website, and email marketing.

Other digital marketing channels used by businesses are display/banner ads, mobile app, and content marketing.

Top digital marketing companies try to achieve apart from increasing sales and revenue are, to increase brand awareness, converting leads, stand out from competitors and increase website traffic.

On the other hand, businesses have different digital marketing goals based on their size. Large businesses use digital marketing to stand out from the competition whereas small businesses use digital marketing to increase brand awareness.

Importantly, a survey by Clutch reveals that 83% of businesses in the US were able to achieve their digital marketing goals.

What Aspects of Digital Marketing Is Important for a Business?

There are different types of digital marketing that are important for your business. They are,

Search Engine Optimization SEO

SEO is a marketing regulation concentrated on growing visibility in natural (non-paid) search engine results. 70-80% of search engines’ users are focusing only on organic results.

Importantly, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Plain text may drive organic search results but video content will drive 50 times more traffic

Consumers nearly 49% start mobile research with a search engine.

Local search visited a store

72% of consumers who visits local search store that within five miles than other stores.

Google, drives 96% of mobile search traffic.

The number of voice questions increased by 3,5000% between 2008 and 2017.


PPC stands for pay-per-click, a model of online marketing/online advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way of obtaining visits to your site rather than making those visits organically.

Search engine advertising is one of the most widespread forms of PPC. 64.6% of people connect on Google Ads when they are considering to buy an item online.

Importantly, the average conversion rate in Google Ads across all industries is 2.7% on the search network and 0.89% on the display network.

The average clickthrough rate in Google Ads across all sectors is 1.91% for search and 0.35% for display.

66% of buyer-intent keywords are paid clicks.

Content Marketing

Content marketers employ a strategic form of marketing approach focused on creating and distributing valuable, relevant, and consistent content. This is done to attract and retain a clearly-defined audience and to drive profitable customer action.

59% of marketers say that blog content design is their top inbound marketing importance.

Companies that published 16 or more blogs in a month got about 3.5 times more traffic than companies that published zero to four monthly posts.

Interestingly, content marketing gets three times more leads than paid search advertising.

Social Media

Pinners are just as likely to buying as users from additional social channels but spend 55% more on average compared to other social channels. They also use 20% more than users stated from non-social channels, including search.

80% of Pinterest visitors say that the platform benefits them choose what they should purchase.

59% of Americans trust that customer service via social media has made it stress-free to get their queries answered and concerns resolved.

2 million businesses are said to use Facebook for advertising in 2018. Social media marketers find social media channels a boon to do effective marketing.

Video Marketing

Video marketing is one of the forward-facing marketing tactics that integrates engaging video into your digital marketing campaigns.

Product videos can increase purchases by 144%.

53% of smartphone users feel more attracted towards companies whose mobile sites or apps provide instructional video content.

157% organic traffic drives by video from SERPs.

32% of consumers engage with branded video on YouTube.

Email Marketing

Efficient marketing emails change prospects into customers and turn one-time buyers into faithful, raving fans.

Three-quarters of enterprises approve that email offers excellent to good Rate of interest (ROI).

About 49% of companies use some form of email computerization.

86% of specialists prefer to use email when interact for business purposes.

How can Digital Marketing Skills be Used in Business?

From what we saw above, business is increasingly using digital marketing to achieve goals. So what skills should you gain to bring about productivity in business?

Market/Keyword Research Skills prominent among having a digital marketing background

You need market research to have a thorough understanding of your competitor. In competitor analysis, you look into the websites organic keywords ranks, targeted keywords on search engine advertising campaign, website traffic sources, and other strategies of the competitors.

On the other hand, keyword research skills help to identify the right keywords that people are searching on Google/Bing, etc.. Importantly, keywords are included in search engine marketing campaign, search engine optimization, and content marketing and blogging.

Search Engine Marketing (SEM)/Advertisement Skills epitome in having a digital marketing background

Launching ad campaign, enhancing the campaign, keyword research, targeting, tracking and data analysis, reporting and effective management of advertising budget are essential SEM skills.

Content Writing & Marketing Skills, that adds value to your digital marketing background

Content is mostly based on the keywords that customers search on Google/sharing/following/liking on social media. It appears on various digital media. They can be video, articles, images, email messages, SMS, WhatsApp image and Facebook post.

Email Marketing Skills, iconic and powerful to have among digital marketing background

You need to gain skills such as the use of customers/subscribers email database to send promotional emails, newsletters, product updates and renewal messages.

SEO Skills, among the digital marketing background that you should have

Search Engine Optimization (SEO) skills are needed to rank the website higher on Google for certain keywords to get organic traffic to the landing page and website. To get higher traffic you have to optimize the website or landing page to be search engine friendly so that your website matches or connects with the goals of users searching on Google.

Social Media Marketing Skills, the kicking factor among having a digital marketing background

As a social media marketer, you have to promote business through business pages, images, articles, and various types of content. You also have to launch engaging social media paid campaigns for quick results.

Digital Marketing Strategy Creation, vital among having a digital marketing background

Some of the pertinent questions that form a part in the creation of a digital marketing strategy are,

What keywords are best for search engine advertisement?

What types of content marketing strategy will be good for the next two months?

How much budget can be allocated for social media spending?

When to launch a video advertising campaign?

How to get more traffic from search engine? Etc..

These are some of the skills that you need to pick up.

Digital Marketing Course Benefits

  1. Discover the Professional in You

Every day digital marketing jobs counting are booming up. This booming count will double in upcoming years for digital marketing jobs. It is wise to thinking about pursuing a career in digital marketing. It is better to prepare yourselves for a high demanding jobs role in coming years.

  • A Wide Range of Career Options

Digital marketing does not limit you to one definite job profile. Even prominent companies such as Google, Twitter, and Facebook provide a extensive job opportunities.

  • Healthier Salary (Most Charming Advantage of Digital Marketing Course)

Yes, Digital marketing course can help you in getting a healthier salary this is the most charming advantage of digital marketing course. Since the demand of digital marketing is increasing; it will definitely affect the budgets of folks. The demand and supply for digital marketing certified are inversely proportional to each other. The demand is high and the supply being insufficient.

  • Embark your own Career

Unlike other careers where you need to complete your graduation or diplomas to start up with your career, digital marketing does not require such prerequisites. The digital world offers wide opportunities to begin your career in digital marketing without even moving into workstations.

  • Flexible

Work Timings in digital marketing are at all times flexible. The complete duty is based on the Internet. There are no worries about the at work location. You can even work from your home, so the place does not matter. The global presence of the Internet makes it easy from work from a distant place.

  • Distribution of Skills from one firm to Another

The digital professionals can handover their skill set from one firm to another. Since digital marketing is being used by small, medium and large scale business, you can easily use the expertise gained to find solution for the problems of others.

  • Exhibit Creativity

Digital marketing objectives to add life to the resting blogs and websites. This needs creativity and logic. Writing efficient content and making strategies requires lots of thoughts and innovative ideas.


Apart from the skills mentioned above that you should possess, you should also have other skills like affiliate marketing, understanding user experience, understanding the shift from traditional marketing to digital marketing and using extensive case studies.

In an era where digital marketing is the new path for doing effective marketing, mastering essential skills will help you to cope in the job and be a productive digital marketer.

What are your views? Do you have suggestions for the Digital marketing training in Coimbatore?

Also read: Things to Consider When Picking Your SEO Partner