Developing a video or a series of videos to help advertise your service or product is easy as ABC. Videos are shareable and are best to use when communicating your company’s key message. Product videos increase the likelihood of purchase by 144% and can lead to a solid ROI.
Like many other organizations, you may not have the capacity in-house to develop a video clip or enough time to learn how to use video correction software yourself. If you don’t have a lot of experience in producing videos, you may need to pay a ton of cash to someone else to do the job for you, otherwise, you’ll smack together a terrible video with your own efforts.
The great news is, there is a third alternative. Even if you have limited resources, some organizations continue to launch fantastic video campaigns.
So to help you develop a strong video with reasonably priced content below is a step-by-step guide to aid you in your creative development journey.
Step 1 – Write a production roadmap
To make the editing and production process run more smoothly, it’s always a good idea to plan as much as you can before you begin filming.
Step 2 – Highlight your personality
Regardless of what you plan to produce, you’re probably not the first to produce that type of content. The primary marketing challenge you’ll be confronted with is outshining competitors in your industry.
Try to find what makes your production a cut above the rest, is it a funny tagline on a t-shirt or an eco-friendly horse made from wood?
Whatever the case maybe you can hire the services of Zipinmedia to have all video production done for you hassle-free, this is done at a convenient cost and is the next best alternative.
Your target audience may not have an interest in reading a long explanation concerning why your product or service offer is better than others. This is where visual content comes into play as it is a lot more shareable, digestible, and accessible to the everyday person.
It works even better if you’re able to display your personality (or the personality of your company or product) in a manner that is memorable and also relatable.
Step 3 – Provide a clear explanation of your service or product
If you’ve ever made a joke about being married to your craft, just like a normal marriage, you know your partner very well, you even have information about one another that nobody else has.
The same rule applies here, you need to know the product you are selling inside out. Once you have this information, don’t make the mistake of thinking everyone else knows your product or too.
When compiling your video you need to approach the development of its content as if you’ve never heard of it. In other words, talk about the basics of what the product is, what kind of problems it solves where it can be found, etc. Narrate a brand story for your product almost as if you have no information about it.
Step 4 – Include both informational and entertaining value
The reality is, not everyone is interested in watching your video to the end, even if your video is not long. Give them a good reason to do so. There are hundreds and thousands of videos online and some of them are funny.
Determine what value your video plans to provide to your target audience, see how you can use the value you discover to narrate a great story but also include how it can solve a problem relevant to your consumer’s need.
When you do this, you will find that your video production gets shares that extend to other markets, beyond just your inner circle of colleagues and friends.
Step 5 – Narrate a story that keeps the customer engaged
Look back to the things you’re learned in English class during high school, you were taught the composition of a story – there’s an intro, climax, conflict, and a resolution. If you disregard these elements you’ll be left with a collection of wondering words and disorganized sentences that don’t make complete sense.
In addition to telling a coherent story (which requires, writing, editing, and pre-planning) you need to ensure the story goes somewhere. For example, it needs a clean, tidy and intriguing end. Building suspense always works best. This makes your viewers look forward to your following productions.
Lastly
Once you’ve developed a fantastic video with content that displays your personality and explains your product or service offering, showcases a clear benefit and narrates a good story, the next thing you need to do is promote it.
You can do this using contemporary marketing efforts like social media, which can generate positive word of mouth for your brand, driving interest, motivating action, and most importantly improving sale figures for your business establishment.
