How Non-Profit Organizations Can Utilize a Mass Texting Service

Sometimes, nonprofits don’t use available tools to their advantage. Don’t let a tool like a mass texting service be underappreciated. The following are a few ways a non-profit organization can use this service.

Stand Out From the Crowd

The number of non-profit organizations out there is incredible. Finding ways to stand out is vital if you want to continue attracting donors or remind them you need their support.

A good way to stand out is with a text message. These are read quickly, and that could be useful.

Plugged-in Volunteers

A well-used mass texting service could also keep volunteers excited about the organization. Life has a strange way of sucking the life out of things, so the chances that your volunteers are dealing with personal struggles are high.

This could lead some of your volunteers to lose sight of your non profit, which is the last thing you want. The good thing is you can use text messages to keep their attention. According to CDYINE, you can create excitement and engagement using “emojis and symbols” to build that personal connection.

Getting Greener and Greener

Direct mail can be quite costly, and it makes your carbon footprint higher than it needs to be. If you can offer your members the opportunity to go paperless, they might take it. Some people might opt to receive emails instead of direct mail, but others might want to use text messages to communicate with you.

Having both options is great, especially if you do your best to promote them. The less you spend and waste, the better for your organization. Remember that more folks are concerned about climate change, so being able to say that you’re trying to be greener will be helpful.

Access to Immediate Communication

If your nonprofit is having a timely event, or something incredibly important just happened, you have access to these numbers. You can send a mass text to inform everyone of whatever you think is important. Many events or problems can be better solved if you can reach your audience more directly.

If you need to cancel an event, your people are going to appreciate that you told them on time. The worst thing you want to do is have these folks get somewhere and find out the event is no longer happening. You might lose support, and nonprofits can’t afford that.

Fundraising Campaigns

Fundraising is something you always need to do, and every tool you have could be used to do this. Your text messages could be used for fundraising by creating a shortcode you’ll send to people. Of course, you could also just send folks a link they can follow to your donate page.

Don’t abuse this feature though. You don’t want to make your people feel like you are pressuring them too much. This could turn people off, and some folks might stop donating. Create a good fundraising campaign before you send these types of messages, and your people should respond.

Give Out Your Thanks

It’s important to thank supporters, and you can do this through texts. You can inform them of the kind of impact their donations have made, or you can tell them about victories your organization has accomplished. People love to read these because you’re making them feel like part of the team.

This doesn’t mean you should not thank volunteers or donors on another platform because you should, but you can use text messages for smaller appreciation notes. You can even use these texts to give out personalized appreciation notes to specific groups of volunteers or donors.

Rallying the Troops

Sometimes, you have to figure out a way to rally your supporters. Maybe there’s a large demonstration you know volunteers and donors would like to participate in. Use SMS to tell your people where to meet and what your positions are regarding this demonstration.

Even if you’ve already mentioned this rally on other platforms, it doesn’t hurt to remind folks about it through their phones, especially before the rally. Ask them to share with others; all they have to do is forward the text message to other contacts they have on their phones.

You’ve learned all about SMS and how they can be useful to non-profit organizations. Talk to an expert in the field to see if there are other things you could use this service for as he or she may have creative solutions for your organization.

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