You might wonder if corporate events are still a thing following the disruption caused by the pandemic.
But for event planners, the statistics are a reassuring story. 90% of events last year were still in-person, rather than companies switching to a virtual event as a backup.
While corporate events remain a popular way to promote your brand, turning them into a success requires some foresight.
You’ll need to add a few things to your task list to ensure your event runs smoothly. To help, here is our guide to the best corporate event planning resources.
Planning Tools
You need to treat events like a project, so you’ll want to use a project management planning tool to help you get everything ready for the big day. Here are some top recommendations:
- You could use a professional project management tool like Microsoft Project or Monday.com
- Apps such as Trello are also helpful ways of assigning and managing tasks when you oversee a large team
If you are running an event for more than 300 people, you might need professional support. Consider assigning someone in-house to plan the event or hire an event manager.
Event Marketing Resources
Whether you market online or in person, you’ll need marketing material that looks professional and helps your event stand out. Here are some recommendations:
- Canva is a fantastic, free graphics tool for designing posters and flyers
- Get a brochure professional printed before the big day
Don’t forget to allow plenty of time to promote your event. You don’t want to leave it to the last minute as you might not hit your attendance goal.
Technology Resources
You’ll want your event to run without a hitch. Technology can help you do that, providing you set it up and test it before the big day. Here are some technical resources and tools that will be helpful:
- A big screen to show presentations and videos to your audience
- Speakers and a microphone for announcements to the crowd
- A wireless radio to help you talk to your team through the event – visit this URL for more information
Make sure you set aside a healthy budget for your technical resources and tools. Attendees expect professional events to have all the latest high-tech equipment.
A Quick Checklist of Event Logistics
An event planning checklist is an excellent way to ensure you have everything you need beforehand. Here is a quick list of items you should add to cover the logistics when planning your event.
- Health and safety information like fire exits, first aid kits, and emergency procedures
- Maps and transportation guides for attendeesÂ
- Catering
- Childcare, if applicable
- Venue licenses
- Insurance
Always put together a custom checklist for your event and get input from your team. The more time you can spend planning, the more chance you have of the event being a success.
Corporate Event Planning Resources to Help You Succeed
Use these corporate event planning resources to turn your next event into a resounding success. Doing so will help boost your brand image and generate high-quality sales leads.
If you found this article helpful, please take the time to explore some of our latest posts in our business section.
