According to the Bureau of Labor Statistics, one in five businesses will close its doors for good by the end of the first year. While there are plenty of reasons why a business might struggle, it’s impossible to ignore the power of brand awareness.
Through the right brand awareness campaign, you can take your business from a relative unknown to the next big thing.
After all, you’ve poured your heart and soul into your work. Shouldn’t the world get to experience your business firsthand?
We’ve listed five brand awareness campaign ideas below, so make sure to check them out!
1. Have a Unique Voice
Before coming up with a brand awareness marketing strategy, you’ll first need to ensure that you have a brand. Make no mistake, simply having a business doesn’t mean you have a brand.
A brand is a company with a unique point of view and voice. A brand can stand out from its competitors, even in a crowded field.
Take a look at your consumer demographics and create a brand identity.
Your identity should define who you are as a company, what you value, and how you can target consumer pain points.
2. Be Persistent and Consistent
You have a voice, and that’s great! Now you have to ensure it’s consistent enough that people remember it.
80% of consumers forget about branded content within a few days. Keeping a unique, persistent voice out there for repeated exposure increases your odds of winning a customer.
3. Reach Out to International Markets
If you’re looking to maximize your potential, you may want to consider increasing the scope of your business. That way, you’ll be able to better serve your customers in other areas of the world!
One easy way to raise brand awareness across the globe is through a major international manufacturer like Tmall. As you can see here, Tmall is an offshoot of Alibaba, which is comparable to Amazon in other markets, particularly China.
You’ll want to research Tmall beforehand, though, as eCommerce rules in China are quite a bit different than they are here in the United States.
4. Give Your Audience a Cookie
No, not literally. Though that couldn’t hurt!
We’re talking about web tracking devices colloquially known as ‘cookies’, which follow users around the web to better learn about their habits. By enabling cookies on your site, you’ll not only learn more about your audience, but you can advertise to them through other websites.
For instance, a potential customer may visit your website, look at a product description, then leave. If your site features cookies, that same consumer may see advertisements for that very product on social media channels or other sites they browse.
5. Stay Active Across the Web
Last but not least, make sure you have a content strategy.
Blogs are a great place to start. Building awareness through informative (ie., directed at helping first, not selling) content can do wonders for your web traffic.
And don’t forget to share all of your great content across your social channels, too!
Try These Brand Awareness Campaign Ideas to Grow Your Business
If your business feels like a ghost town, make sure to try these brand awareness campaign ideas. If nothing else, you’ll have more information on your audience!
And don’t forget, we have plenty of other great content aimed at helping you grow your business. Make sure to check out our blog for more!