In 2018, the massage industry was worth a U.S. market value of 18 billion dollars. If you have your own massage business, you likely have several competitors in your area. So, how can you keep up with the competition and help your business soar?
This article can help.
For our top tips on boosting your massage business popularity, read on for our basic guide.
1. Develop a Social Media Presence
Today, about 3.96 billion people across the world have some form of social media. That equates to about half of the global population. No matter what industry you’re in, leveraging the power of social media can significantly increase your success.
To increase an online presence for your massage company, start by creating accounts on sites like Instagram and Facebook. Be sure to set your account up as a business page. This will allow you to better track your engagement and tailor your marketing to people in your area.
Instagram and Facebook are top platforms to advertise new services, events, and special promotions. Both of these social media sites make it simple to reach a wide range of people with one simple post. Through SEO marketing, you can also reach a targeted audience in your area.
As a pro tip, be sure to use tools like Stories and Direct Messaging to improve customer service and connect directly with clients.
2. Host Special Events
To drive more people into your massage parlor, hosting special events is one of the top strategies. Not only do special events please existing customers, but they also help you reach new customers and build on these relationships.
One idea for a special event is having a promotion that allows clients to bring a friend and receive 50 percent off their massage. Another might be hosting a relaxing, informative spa day that allows clients to try different services for a discounted rate.
During these events, consider showing off any new massage equipment or services. High-quality equipment, like the massage mats at Biomathealth.com, will wow customers and keep them coming back for more.
These types of special events will help you boost brand recognition and trustworthiness with your audience.
3. Advertise in Your Community
While social media advertising is an important piece of the puzzle, there is nothing like face-to-face interaction. When designing your marketing campaign, it’s important to prioritize advertising in your community. After all, the people out and about in your area are the ones who will likely support you the most.
One unique idea for boosting your massage business is to set up a mobile massage table in populated areas. Shopping malls, festivals, or areas with bustling street life are the best spots for an idea like this. Consider offering free, five-minute massages to show off your high-quality services.
Be sure to also hand out flyers, informational pamphlets, and coupons. Another way to advertise in your community is by partnering with other local businesses.
You might consider partnering with yoga studios, fitness centers, or holistic health centers. Here, you’re likely to find people interested in trying out your services.
Boost Your Massage Business Today
Now that you know our top three ways to boost your massage business, what are you waiting for? These strategies will increase customers, drive sales, and grow your long-term success.
For other helpful articles on all things business, lifestyle, and more, be sure to check out the rest of our website.
