We know that marketing is a vital part of any company, no matter what it’s selling. Even content writing services have to find creative and attractive ways to market themselves.We also know that not being able to effectivelymanage funds is one of the biggest problems any company faces. Let’s look at a few ways to market your brand while making sure that every penny you spend is worth it.
Visual content never fails
Do you ever go to a website and want to click off instantly because of lengthy, complicated paragraphs that you just don’t have the time to read? Creating explanatory introductions videos can definitely help you with that. 2-3-minute videos are a great way to help people learn about your business so that they can quickly decide whether or not it suits their needs!
Give your brand a story!
Storytelling is one of the most helpful and effective methods of marketing in the tech world today. It normally makes them feel connected to you, along with giving your company a whole new sense of authenticity. The perks of your technology combined with a compelling story is sure to win the hearts of your customers.
- It’s a great way to engage with your audience and get them emotionally invested in your brand to a certain extent.
Show them why they should pick you
Regardless of your marketing method, make sure you let them know what you can bring to the table. How can you be of use to your audience?
- Make your advertisements useful and educational.
- You could try using a presentation on the different features of a product you sell or all the services your company provides. Try to include these things in all your ads.
Reviews will always help
What’s the first thing you look at whenever you’re trying a new service? If your services worked really well for one of your buyers and they are willing to talk about their experience, it would be great publicity. Client testimonials are one of the best ways to get people to buy your product, after all, who is more trustworthy than other buyers just like you?
Isn’t is boring to learn about a company’s statistics and facts through plain old text? Infographics are a great way to present information like that to people who visit your website for information and such. It is a visual image which helps people understand things at a glance, before they’ve even read anything. They include mediums of visual representation such as graphs and charts.
Try making things more fun (animation)
Animations make everything more interesting – it’s an undeniable fact! Unless you know how to do it yourself, this may cost you just a little, but it will surely be worth it because it will show your audience that you are committed and will add to your positive image online.
- It will give a sense of creativity and authenticity and keep you away from the regular monotonous ways of advertising.
Who will be buying from you?
We all know that one of the main things to consider when creating any sort of advertisement is who your target audience will be. You won’t know what to include in it unless you’re aware of the needs of who you will be doing business with. Understand your seller, know your target demographic and it will solve half of your marketing problems.
Find people with problems
This is also normally how freelancers find jobs. The door-to-door method is a great way to land gigs! Unfortunately, tech companies can’t exactly do that and get the most out of it. However, there’s an online equivalent; blogs.
- Use blogs to attract people who might be looking for what you are selling. Use the right keywords, improve your SEO and you’re good to go. You’ll most likely have client rolling in within no time.
Let them know you exist!
PR is the best way to get your name out in the open, especially if you’re just starting out and have a small budget. Get out all your contacts and don’t be afraid to ask for help. Get it from anywhere you can, free promotion is something you really do not want to pass up on.
Build relationships through email marketing
This strategy builds relationships by randomly interacting with your clients who have signed up to receive regular updates, newsletters, etc. You can keep reminding them that you do, in fact, exist. I’m sure it happens to all of us, we get emails from companies despite not having used their services in a while – this keeps them on our mind.
Online platforms like LinkedIn
Freelancing platforms like Fiverr and LinkedIn will help you categorize yourself better. People specifically go on these websites to look for services specific to their needs, all you have to do is make your profile easy to find for the right kind of audience and you’ll be able to attract customers.
Social Media will promote you like nothing else
Build your pages on social media platforms and interact with customers. This initiative builds so much credibility, simply due to the fact that most companies don’t bother with it. Customers that go on company’s social media pages to find help normally get ignored, which is often what they complain about the most. Take this opportunity to rise above and make yourself more approachable to your audience.
- This is sure to build a strong impression for your business in the minds of your customers.
Sponsor artists online
A lot of online independent content creators are willing to promote companies and products for money. This includes Instagram models and Youtubers. This is a great way to promote your product because you can easily hitch-hike on the following which they have built.
- All you have to do is look for a relevant channel. For example, if you are a company that sells customized computers, you can look for a popular gaming or editing channel, because that’s something that requires a powerful PC. Their audience will be exactly the buyers you are looking for.
Hunt for influencers
Following the previous point, it is incredibly important to know exactly who you are investing in. Make sure their record is clean and they have an active following. It goes without saying, but the internet is full of scammers. A lot of people might take your money without holding up their end of the deal, and you can never be sure who to trust unless you have done a proper background check.
Conduct surveys to raise awareness
Conducting surveys can be a great way to involve your audience more into what you’re doing. This makes them feel like they are a part of your company, which builds trust between consumer and provider – something every company should strive to achieve.
- Allot a section of your website for surveys and questionnaires that your viewers can fill out. Include questions that could help your better your performance in some way.
Keep updating your content
Always having an updated website will give a sense of authenticity and responsibility to your readers. Updated content means keeping up with trends and understanding how your audience is changing. It will help you keep up with their requirements and molding yourself according to their needs, thus maintaining a loyal audience whose needs you are able to fulfil.
Host events for better promotion
You may have seen a lot of brands host attention grabbing parties and such whenever they release a new product or something of the sort. Things like this usually end up in the news, or on social media, thus promoting your brand. This is a great way to make sure the world keeps up with your achievements and always knows what’s new with you. It’s a great way to attract people and help them develop interest in the services you are offering.
Stay updated with trends and use them
Social media trends are a great way to get people to listen to what you are saying. A lot of times, companies even use memes to advertise, because it catches everyone’s attention. For example, with climate change being a big issue these days, you could promise to plant ten trees on every purchase a consumer makes from you. Strategies like this are a great way to attract your audience and makes them trust your company more.
Retargeting is a concept in marketing which refers to showing people who have already visited your site, ads of your site. These ads are on another webpage that they may visit because these people have already been recognized as your target demographic. Any good advertising tool can assist you with this, the most prominent and trustworthy one being the Google Display Network.
ABOUT THE AUTHOR
Zachary Dawson is a business student from Los Angeles, California. He received several awards throughout his academic career, which shows in his research papers and the work that he does in his free time. His career started by working for content majestic.