Are you planning an event promotion on social media platforms? Have you considered using marketing through email? If not, you are missing out on a golden chance. Email marketing is one of the marketing platforms with the highest rate of returns, and marketing your event through email can make a massive difference in the number of followers you get. Based on the report, 78% of event sponsors state that email marketing is the ideal marketing option. Moreover, 26% of audiences enter event-based emails, with 4.95% of those clicking on their links. When you use email marketing appropriately, you can get a massive boost in event attendance that increases your ticket sales.
Yet, do you understand you are using email marketing appropriately and gaining the best return on your event marketing through emails? Don’t worry; it is why we have gathered every detail together in this article with the best tactics for marketing your event through email. Additionally, we will be sharing different emails you need to be sending to promote your events to understand what to perform and what to achieve.
Event Marketing Through Emails & Their Practices
There are several methods to process that go into the plan of action for event promotion. Initially, you need to identify suitable locations, invite speakers, bring out the vendors, and craft an event schedule. Moreover, you need to notice an effective method to gain followers’ attention. Although 2020 and a lockdown situation came into the picture, that brought a rise in virtual events that focused on planning even for virtual events. Finally, you must recognize a method to bring out the followers. It is where email marketing comes. Start to work with Trollishly by effectively practicing the event marketing strategy through emails. We include here; you can enhance event marketing by email promotion that generates higher rates and click rates, boost conversion rates, and increase the number of followers who share the news about your events with their peers and friends.
1. Start A Pre-Event Email Marketing Sales
The first and foremost practice for event marketing through email is to craft up and send an event email marketing series before the official start. The target is to craft a combinational memorable, memorable message with your complete series with a unique pre-launch series designed to develop buzzing and gain potential followers eager about your event and the store. Here, let us talk about the email marketing types which you can send for your pre-start.
The Announcement Email
Your announcement email can be simple, just like an email from Litmus advertising its London Live event.
The First Teaser Email
Sending teasers is a perfect method to produce a few engaging stories about your event. Ensure to include teasers that motivate FOMO or excite your subscribers, like this email from Marketing United in which they make a sneak-peek of the significant speaker.
Second Teaser Email
Suppose you plan to send more than one sneak peek; it is a perfect touch to share testimonials and images from previous events.
2. Exclusive Deals
One of the simplest methods to gain fan following on social media platforms is by initializing a practical approach to buy TikTok views that bring out the loyal followers that make your event promotion go viral and trending. Also, you can make followers engage by attending your event by creating an offer. It might be a discount for newcomers, free sellers, merchants, or even discount deals on food and drinks at the time of event promotion. Moreover, take a page from the Joint Futures playbooks and focus not only on the newcomers but also existing customers with the special deals. Suppose you are deciding on using an exclusive deal; you need to make the offer present for a limited time. You need not apply countdown timers or anything special by letting people know that the discount will not be present forever.
3. Use Social Proof
Social proof works on reviews, testimonials, and user-generated content that can have a massive impression. The primary idea behind the social proof is that users will practice as everyone starts to perform this. You can begin to make your event promotion noticeable among your followers on your social media platforms like TikTok, YouTube, and Facebook. On the other hand, start to Get more TikTok likes that to skyrocket your social proof. It is generally peer pressure of marketing to use social proof to make your target event followers drive the necessities to register for the event promotion.
4. Uncover To Questions
Additionally, ensure that your emails are detailed and share the data which your subscribers require to understand your event, where you need to offer them the opportunity to prompt questions. The simplest method to perform this is possible using a contact form. Share the link on your emails and social media platforms by permitting your subscribers to know they can reach out with questions.
Also, you may need to review crafting a page inscribing regularly asked questions like how to purchase tickets for the events, how many tickets it cost, what parking is like at the location, and much more.
5. Maintain Guests Informed
Send organized updates to both those who have registered for your event and those who have not. Trollishly helps to make your event promotion successful on social media platforms by best performance. For users who registered for your event, you need to add up information about the spokesperson, schedule time, and sellers of the event. You need to share similar information to ensure pricing and registration details for those who have not enrolled.
6. Reminder Emails
The following best method for event marketing through email is to send reminder emails to your attendees. It supports you to develop relationships, keep attendees informed and eager about the event, resumes to motivate them to share the event with their platforms, and even advertising upsells and cross-marketing.
Conclusion
There you need to. Now you can supply with every other detail you need to successfully market your events and select email examples of the perfect methods and promotional tactics in action for motivation.
