With the Real Estate sector going through a transition, investing in a quality CRM (Customer Relationship Management) tool has become a must. The present age of digital dominance makes it obvious that Mobile CRM software is bound to be more efficient than a conventional lead nurturing process.
Let us explain the scenario further. Think of it in this way, purchasing a house is a long-held dream for most people. It is undoubtedly one of the biggest investments they make in their lifetime. Thus, the customers demand a lot more from the companies that are only showing listings. They want someone who is prompt and dedicated towards addressing their requirements. And a mobile-based tool can make that a possibility. On that note, we have listed out the benefits of using mobile CRM in Real Estate below:
1. Maintaining the Accuracy of Information
Mobile CRM lets businesses respond through any medium of communication that the customers prefer, i.e. WhatsApp, SMS, and email. They are also able to store all the details of the conversation between the employees and customers. It makes sure of the transparency of data that the customers receive.
CRM tools integrate easily with multiple existing ERP tools such as Tally that the Developers generally use. It makes passing down information easier and faster. Data duplication gets reduced between departments in that they do not need to fill the same information in varied software time and again.
2. Effective Management of Leads
Today, customers expect fast responses from brands and businesses. Achieving this goal becomes almost impossible when businesses are not relying on something as handy as a mobile Customer Relationship Management tool.
One of the best things about the mobile variant is that it stores all the information in a secure and single location that businesses can access anytime. It lets the employees respond to customers and prospects within the software with precise details.
3. Improving the Follow-Ups
Only running marketing campaigns is usually not enough when it comes to convincing customers to make a purchase. The customers need timely and periodic follow-ups to get to give their nod to the agreement.
The advantages of mobile CRM software is that it lets salespeople have reminders for following up with prospects and storing details of the communication. With the mobile variant bringing an on-the-go approach to follow-ups, the sales figures improve significantly.
A mobile tool lets the employees work on follow-ups from anywhere. With a good mobile Customer Relationship Management tool, the managers can also quickly analyse the team efforts and take the required action right away.
4. Ease of Managing Drip Campaigns
Customers have way too many options nowadays. Thus, making them buy anything right away is rather difficult. And trust plays a major role in the decisions made by customers. The trust grows from the belief that the brand has the customer’s best interest at heart.
The benefits of mobile CRM also come into play in this regard. Smart developers use a mobile Customer Relationship Management tool to bring drip campaigns to life. They send automated messages and emails to customers and prospects. The message might include preparations for weather changes, tips on property maintenance, and details on the latest discounts, and so on.
Additionally, the mobile Customer Relationship Management tool lets sellers recognise the effectiveness of a marketing campaign. So, they can avoid doing everything that does not work for their business.
5. Opportunity to Close Deals Faster
A major chunk of business for Real Estate agents and developers comes from the good old word-of-mouth publicity. Simply put, referrals happen to be the most reliable source of lead generation for realtors. But it is also worth mentioning in this regard that customers do not give away referrals that easily. Or even on their own! The problem is that the businesses never ask for it!
The lack of a comprehensive and handy database to store details, track leads, and get customers to give referrals is one of the issues that are rather unique to the Real Estate space. The companies do not end up reaching out to proven sources to improve their sales figures.
The mobile version will work as an excellent database for the companies. They can store all the customer details in it and track if they have asked for referrals yet. And they can do all of these from anywhere and at any time. Thus, there is no time lost, and the sales cycle goes shorter than usual.
Why Should You Opt for Sell.Do?
All the benefits mentioned above have convinced you to look for a mobile Real Estate CRM? Then the best bet is to rely on Sell.Do, the leading CRM with top-notch automation features. With over nine years of industry experience, it is the Real Estate CRM software that has managed more than 12.5 million leads and 450 million customer interactions.
Wrapping It Up,
Be it marketing automation or inventory & lead management, the efficiency of their mobile-based app will definitely impress you. With its help, you can stay connected and complete any deals on the go!
Omnichannel communication, offline access of data, tracking call reports, log reports, push notifications about all the meetings and updates – in a nutshell, your sales team can do everything with the Sell.Do mobile app.
