The official website of the company is the point of contact between the business owners and the consumers. It is the company’s reflection displaying all of its information to the public. The content or blog posts mirror the company’s reputation, reliability, and the totality of its image as a business.
Incorrect data and outdated figures or statistics will give the company a bad name. The old blog posts usually contain inaccuracy of information since they were published a few f months or years ago. The website content writer might have cited claims from famous people that have changed because of further studies and researches.
To help you achieve the success of your company through SEO, create fresh and relevant content. There might be a lot of old blog posts on your company website. It’s time for you to sweep the unnecessary and recycle the useful ones. Here’s what you can do with the old blog posts that can contribute to SEO success.
Scan Your Blog Posts Folder
For easy access to a particular post on the website, group the related blog posts, and put them in a categorized folder. This way, you would know where to go and what to click if you’re looking for a specific blog post to read. You can also group them by the publish date separating the old posts from the new ones.
After proper categorization of all blog posts, you can now read them one by one. Look into the details of the articles. Check the references and the citations and the figures and statistics mentioned in the articles.
There are many topics on the list that might still be of interest to people. You can recycle these topics and take out the outdated figures, statistics, and citations that have no relevance to the public anymore and replace them with new ones. Make sure to include the sources to avoid plagiarism.
After reviewing and analyzing the content of the old blog posts, you can delete some that you can find of no use to the company’s website, to SEO, and even to the business itself. Quality article writing service providers usually do have a guideline to help you decide which articles to delete permanently and which ones are worth keeping. They also use plagiarism checkers, a tool for monitoring character count, word processing software, and grammar checkers to make sure that the articles being reused aren’t going against any SEO rule.
Recycle, Repurpose, and Recreate the Old Blog Posts
After deleting non-reusable articles on the website, it’s time to recycle what’s left. Check the titles and the subheads to know the relevance and connection between them and the current trends. Think of a topic that you can incorporate in these parts of the old blog post you chose. Then, work on a title that looks fresh and interesting.
You can use what’s in the old blog post. Talk about something new of the same topic. Present a different view of something that has been the bone of contention for many years ago. Something new doesn’t only mean that something has been born, and something has been heard or seen for the first time.
You might have heard about the usage of coal. Generating energy, manufacturing cement, producing steel, and even making liquid fuel are the significant uses of coal. These things are not new to you since they have been discussed by different school teachers, researchers, writers, and other interested individuals.
However, do you know how many tons of coal were used for the Titanic to sail for the first time? This topic is something that might get attention from the readers. You still talk about coal but in a different view. You just used Titanic as an element to encourage interests, and you can use this idea in recreating new articles from your old blog posts.
The Best article writing service providers have a lot of ideas on how to talk about the same topic from different angles and perspectives. It requires much of your effort, skills, and time to master this skill in writing.
Moreover, don’t forget to remove the references and citations from the old posts and replace them with the new ones. You also have to check the keyword. Make it fresh and relevant to the current trends. You can also incorporate high-quality photos and images to give your articles a good visual appearance.
Monitor the Results
After creating new articles from the old blog posts, they are now ready to be published on the website. Monitor the changes that these blog posts give. Keep in mind that the number of people visiting on the page will have a significant contribution to the success of the content.
The organic traffic determines the success of the blog posts on the company’s official website. It means that the visitors must land on the site after utilizing a search engine like Google. Other websites must not refer to them or blog sites so that Google will recognize and add these visits to organic traffic.
The most effective way to increase organic traffic is to create more articles in high quality and with strong relevance to the target audience. No matter how many changes you’ve done on your site, Google will usually take months to see the results of the rankings of the new articles created from the old blog posts.
That’s why patience has always been a virtue to all SEO experts. While waiting for the results, create more new articles regularly. Keep on writing fresh and relevant articles, and keep on posting on your websites. In time, you’ll see how Google recognizes your content making your business more successful.
Takeaway
Remember that the success of establishing a good company name depends on the quality of the written articles posted on the website. It is also a big factor in making organic traffic increase from time to time. Hence, content and SEO success will be significantly achieved. We hope our article helps you out in making your business successful with our tips.
