Content plays a very vital role to increase the audience and traffic on your websites. But sometimes you might not be able to getting as much traffic as you could from each case of content you create. There are so many social media marketing agencies which provide many servicing to help you increase traffic on your websites. They are focused on creating and organizing content, and then scheduling and publishing that content across various channels. Social Media marketing Agencies assists you connect to your target audience directly. You can interact with your audience; get feedback in real -time, and better your customer experience. Consistent engagement with your audience can boost traffic to your social media profile and website.
You can use following techniques to boost traffic to your website through social media
For beginners, social media plays a very important role to make brand recognition, promote your brand, encourage the group of people around your business, and grow your bottom line. Social media marketing agency provides you different techniques to increase your traffic on your websites. Some are mentioned below:
1. Develop your social media Profile
Social media marketing agencies provides you different ways to make your profile more effective. When people search or click your social media page, the first thing that appears is your Profile. Your profile is the perfect spot to tell everyone a little about your business. Make sure there’s a link to your website’s homepage on all of your social media profile. Try to add URL in your Profile.
Also Read – How To Learn Digital Marketing Through Blogging
2. Encourage your audience with visual content
Social media marketing agencies uses visual content than writing content to drive traffic to your website. Images and videos of products help the people to be sure about the purchasing. Here we can take the example of Instagram. According to data from Instagram Brands see the highest level of engagement (4.21%) on Instagram when compared to other social networks. You can make your visual more effective on social media by high level or HD Photography, vibrant colors well designed layouts, consistently on detailed point, well planned and visual short tell stories.
3. Regularly post and easy to share content
“The more you share the more you could reach “. Posting regularly on your social media can help you develop on excellent social medial marketing strategy posting frequently is differs on various social media platforms:
- TWITTER- the minimum posting frequency is 15 tweets daily
- Facebook- The minimum posting frequency is one post daily
- Instagram- The minimum posting frequency is 1-2 post weekly.
These data help you define your frequency to increase social media engagement.
Your post must be easily shareable .Share buttons on social media helps to driving traffic on your websites. You could also share your content more than once. There are various plugins that can help you spread you content via social media much easier.
4. Work on SEO
SEO refers to search Engine Optimization .this is an activity ensure that a website can be found in search engines for words and phrases relevant to what the site is offering. SEO is an important part of digital marketing. If you want that your website visible to a higher position and keep you up above all your competitors. SEO plays a very integral part on that. SEO uses AD words to find better keywords and optimize for them. It increases the quantity and quality of traffic to your website through organic search engine results.
5. Get engaged with your Audience
First of all, you should define and know your Audience.in social media, it is quite easy to capture your audience but the most important point is that how to use it.you must create content that is specifically geared towards them. It is very important to connect, communicate and engage with your audience.
There are following statics from which you can easily communicate with your audience:
- Create your content
- Use strategic hash tags
- Encourage sharing
- Write short leads
- Listen and be responsive
- Be inviting
6. Research your competitors
Social media marketing agencies helps you to finding out how will your competitors are doing you should also know about their successful post times and days, how often they respond to their comments, type of content they are publishing and most engaging media channels. For this you can do social media competitive analysis and you can also use twitter analysis software.
7. Monitor your results
Always keep an eye on the results and make sure that the changes or planning you are creating actually working. Here are few things you must watch out timely.
- If you are adjust your schedule, notice if there is an increase or decrease in post activity? More clicks? More retweets? More shares? Sometimes, this is a gut-level check, and other times you might want to dip into your Bit.ly stats or utilize custom Google Analytics tags to make sure you are right.
- It is rare; some users may notice your increased activity and comment on it. Take this to heart, but don’t let one complaint spoil a good thing. Use metrics to verify whether your schedule is too aggressive or misguided.
- I think the biggest threat to a social feed that has become “too busy” is a natural tendency of followers to simply ignore the content. Watch your click through to make sure this doesn’t happen to you.
8. Optimize your content for each network
Social media marketing agencies enable you to optimize your content for each network. You must know that which social platform prefers which type of content. You should focus on networks that add value. Always ensure your social goals solve challenges and identifies business opportunities through social media. You need to make sure you have an active presence on important platforms like Instagram, Twitter, YouTube and snap chat. Try your best to get more followers. Contently posting links will increase the chance of you getting an increase in clicks and traffic.
