It is quite evident that social media has become a universal platform to connect to customers worldwide. Every industry needs social media to increase their sales. However, the latest trend depicted that Instagram has become a vital platform for attracting customers, especially for fashion designers.
Instagram does not only have the power to create brand awareness, but it is a useful marketing tool for many fashion designers. Instagram provides a terrific opportunity for fashion designers to connect to users based on transparent interaction. It is high time fashion designers upheld the flag of Instagram as a useful tool for marketing to boost their sales miraculously.
Surveys have revealed that Instagram has more engagement capacity when compared to other social networking sites. The only danger that exists is that since more and more fashion designers are moving towards Instagram, it might decrease the number of eyeballs for each brand. To solve this issue, Instagram has declared that it would use algorithms to show those feed to users that interest them. You cannot rely on only Instagram algorithms to increase your followers or likes.
You can also buy Instagram followers and likes to increase the capacity of your designing business. The amalgamation of fashion with Instagram can do wonders for fashion designers all over the world.
Several techniques that can increase audience engagement
It is no hidden fact that more engagement with the users could drive your sales drastically. However, you have to be cautious in dealing with the social media platform
- Be strategic in your approach– Too much feed gets uploaded regularly, and there are fewer eyeballs to view it. Thus staying average on social networking platforms would not help you make a breakthrough. You have to be unique and different to attract eyeballs. Raise the bar so that you could be ahead of others in the game of fashion. Competing with style mavens and professional photographers would not be an easy task. Many content creators create unique and professional content. They are thereby raising the bar of glamour on Instagram. The unique and exciting content of professionals is frequently attracting eyeballs, thus making the competition tougher.
They spoon-feed such exclusive content to the audience that they have become so spoiled that whenever visitors open or log on to Instagram, they expect only greatness from Instagram. To make yourself stand out, you have to bring out a unique point of view. Pick up topics and present them in a manner they have not been shown before. As such, successful fashion brands on Instagram do not just promote their products; instead, they focus on developing a mission. They organize charity events, workshops on fashion designing, and also celebrity meetings on web forums. It attracts users, and it becomes an indirect way of marketing your brand.
- Use appropriate hashtags for your content- You cannot deny that hashtags are a form of popular Instagram language used by Instagram followers. Some smart users employ multiple hashtags for their posts to attract more eyeballs. Do not get boggled by hashtag saturation. The scenario says that the more number of hashtags is equivalent to more number of likes. It would be best if you used maximum hashtags to bring about maximum engagement from your Instagram followers. The hashtag mechanism is quite similar to that of keywords. You have to use relevant hashtags which other brands and your competitors are using to attract their audience.
It is a vital trick to use hashtags of popular brands to gain followers. However, it is not advisable to use irrelevant hashtags for your post. It would be best if you stick to hashtags relevant to your job to expand your target audience’s reach. Appropriate hashtags would also help in the reflection of the personality of your brand. You can also revive your older post by adding relevant hashtags to bring it into the limelight.
- Put up a photo contest to increase audience engagement– You can even announce a photo contest where you invite your Instagram community to create visual user-generated content. It could increase interaction with the audience and strengthen bonds with the customers. It could also play a significant role in creating a positive perception for the fashion brand and also bringing in more visibility by increasing your number of followers.
The main idea is to announce fun contests where users could participate, thereby bring them closer to your brand. You can use other social media platforms to create a buzz about photography competitions or fashion competitions. After the contest, do announce the winner on various social media interfaces through blog posts.Â
Another emerging millennial trend is to use delightful emojis to capture the minds of the audience. The language of emojis helps in humanizing your conversations with the audience. Emojis are no longer a funny irrelevant millennial trend, but it has instead emerged as an essential market staple for fashion brand promotion.
