Tune into Shark Tank or listen to a business-related podcast and you’ll quickly learn the most successful entrepreneurs maintain a laser-like focus on sales. Marketing begets sales success. If you own or manage a business of any type, it is imperative that you recognize the success of your marketing campaigns ultimately dictates sales and long-term growth.
Make use of the industry’s leading performance marketing platforms, continue to analyze TV watching trends and the stage will be set for success across posterity. Here’s a quick look at the industry’s best performance marketing platforms that will help your enterprise reach its true potential.
Avenues for Measuring Marketing Performance
It is somewhat surprising that business owners and even some advertisers are unsure as to how to measure marketing performance. Though the average business owner or manager is aware that performance marketing tools are available, most are unsure as to where to start in the quest to gauge the success or failure of marketing campaigns.
BuzzSumo
Take a quick look at BuzzSumo and you’ll find this performance marketing service heightens the impact of your online content through optimization. This tool does the following and more:
- Facilitates the brainstorming of new ideas for content
- Plans pay-per-click advertising campaigns
- Generates keyword development
- Maximizes conversions
BuzzSumo’s expansive performance monitoring features empower business owners and managers to track the company’s mentions as well as those of competitors on the web. Use BuzzSumo wisely and you’ll have all the information you need to gauge the impact of your online marketing efforts, remain up-to-date with developments across your industry and closely analyze your backlink success or lack thereof.
Scaleo
Revered as one of the top performance marketing software solutions on the market, Scaleo can be used as an affiliate management software tool and more. Scaleo transmits affiliate campaigns, commissions, and payouts. This software also implements affiliate partner programs for the business. Sort through the Scaleo reviews and you’ll find its awards provided by the likes of Capterra and G2 are justified.
Make full use of Scaleo and you’ll have all the information you need to analyze your company’s performance in the context of inbound marketing on the web and make the necessary alterations. In particular, this software empowers business owners and advertisers to cull those underperforming marketing channels through in-depth data analysis, paving a path toward investment in the best-performing channels.
Google Optimize
Google, the world’s top search engine, also plays an invaluable role in performance marketing. The search giant’s A/B testing service takes the form of Google Optimize. This tool makes it easy for businesses that advertise on the web to boost conversion rates and enhance commercial performance to hike the user experience and drive sales.
Make full use of Google Optimize to gauge different content variations as well as individual page performance and you’ll have an accurate understanding of how they stack up with those of the competition and your selected performance benchmarks.
Funnel
This data marketing hub empowers marketing professionals to consolidate relevant data in one area for reporting and analysis. Funnel empowers marketers to connect information spanning a litany of performance marketing platforms for review and alteration without going to the extent of revamping code.
Attention Insight
This artificial intelligence tool takes the form of a heatmap for your company’s online footprint. Use Attention Insight to develop an understanding of how users interact with the site and you’ll generate insightful views of the performance of your marketing content on the web. This tool creates heatmaps of videos added to web pages, highlighting points of attention and importance in the context of your overarching marketing campaign.
Use Attention Insight to get a sense of whether your website is performing up to expectation, explore its additional features such as contrast testing to guarantee the site is readable and you’ll move forward with the information necessary to enhance the user experience for mutual benefit.
Affise
Affise provides businesses and advertisers with the agency necessary to study, manage, analyze, and perfect performance marketing. Whether you have one or multiple advertising campaigns running at the current moment, Affise will analyze them on your behalf.
This tech solution for inbound marketing features over 50 data breakdowns in the form of comprehensive comparison reports that can be fully customized. Add in its litany of tools for inbound marketing optimization and you have quite the performance marketing juggernaut at your disposal.
Tune
Tune’s unique features make it one of the industry’s top platforms for performance marketing. As an example, Tune empowers business owners and managers with tools for:
- Affiliate automation
- Postback functionality
- Dashboards for performance metric analysis
The tune can be easily integrated into all mobile measurement partners, empowering you to consolidate campaigns, networks, channels, and marketing partners in a single space. Seize the opportunity to use Tune’s performance automation tools and you’ll simplify workflows. Most important is the fact that Tune’s granular reports presented through its intuitive dashboard provide you with the real-time reporting you need to accurately assess the performance of your ongoing inbound marketing campaigns.
